The Nokia 8800 Sirocco Edition targets individuals who sport handsets that accentuate style and glamour and are designer artifacts in their own right. The design aesthetics of the phone draws its inspiration from modern watchmaking and jewelery techniques and is sure to entice connoisseurs of quality and taste.
The design highlights of the Nokia 8800 are its stainless steel cover and the unique pop up slider mechanism. The slider uses a spring mechanism with stainless steel ball bearings that makes the phone glide gracefully. The abrasion resistant protective glass is tempered with sapphire, similar to the one used in clock industry. Finesse and artistry is also seen in the signature thumb rest and the undulating keypad.
Besides its fashionable profile, the Nokia 8800 also boasts of an equally impressive feature set that include Bluetooth, GPRS, EDGE and GSM for voice and data connectivity. The multimedia features of the phone are also of a very high quality. The 2 megapixel camera can capture images of a very high quality and the same applies for the audio quality produced by the music player. The graphics and visual performance are enhanced by the integration of a 3D image engine which makes playing games a pleasurable experience.
The Nokia 8800 is positioned to cater to a niche clientèle who crave for a phone that is more of a fashion accessory but also heavy on technology. Speaking on the branding strategy, the director of the design team at Nokia, Alistair Curtis says “ The Nokia 8800 is as much an object of art and desire, as it is an advanced piece of technology … crafted of modern materials like stainless steel and mineral glass, the Nokia 8800 brings a new elegance to the art of personal communication”. (http://mea.nokia.com/A4211184?newsid=-953)
This designer handset indeed complements a fashionable lifestlye.
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